Ok, we are now in the thick of the 12 Products in 1 Year challenge. Didn’t get a ton of time over the weekend to work on things because I was out camping with the Cub Scouts, but had planned for that, so focused on the important pieces.
Let’s take a look at the product and where it is so far.
Product Number 1: TalkHomey
So where did the name come from? It was a collaborative effort between myself and GPT-4. It had some pretty boring suggestions, so I played around with getting it to be more and more whimsical with the names. I ended up going with one that wasn’t the most whimsical but was definitely closer to that end of the spectrum. (One of the suggestions was PropertEase, which I kinda liked until I realized that was also ProperTease, which felt like it had different connotations….)
But all in all, I liked it because it made me think of the tagline: TalkHomey: Your homie to ask about homes.
Note: I’m not using that anywhere except in my head, because it made me chuckle. I don’t think it’s particularly good marketing copy. But I could also be wrong, maybe I’ll change my mind on that at some point.
There’s a quick demo of the product so far. I also did some work on the brand voice, because I think this is an important piece of the marketing puzzle. I used GPT-4 to help me come up with a compelling brand voice that I could use to write all of my marketing materials, and I think it did a pretty good job with it.
Brand voice:
Friendly, professional, engaging, and informative. TalkHomey's voice is all about making realtors and their clients feel at ease while providing valuable information in a conversational manner. When writing for TalkHomey, keep the tone light and approachable, as if you're speaking to a friend who's an expert in the field. Use clear, concise language that's easy to understand, and focus on the benefits of the product or service. Be sure to emphasize the simplicity and efficiency of using TalkHomey, and always encourage potential clients to take the next step with a clear call-to-action. Remember, you're not just selling a chatbot; you're selling a friendly, helpful experience that will transform realtor websites and boost client conversions.
From there, I went ahead and created the landing page copy.
Week 2 Goal: Find Users
Now, I’ve got a landing page, a basic app structure, and no users. So the next step for me is to start reaching out to users. I’ve been compiling a list of realtors in my area that I can reach out to, because I figure I’ll start locally and see what happens. That’s the main goal for this week: get people using it. I set it up so that after it scans their website, they can try out the bot on the site. Then, after they pay, I can give them the snippet of code they can use to embed it on their own site.
My current plan of action is to offer the product at $49 per month, $499/year, but discount it to $250/year for early adopters who might be interested.
The way I’m thinking about it is if I can get them an extra commission on 1 property, that more than pays for it, so that pricing seems pretty fair. In terms of my margin on that, I have no idea. It might be decent, but really depends on how much chat traffic there is on each site.
Sale Price
This app is for sale for $5,000, if someone wants to buy it early in the process and help develop it. At the end of the month, the sale price changes to 100x MRR. My goal is to hit $100 MRR for a minimum sale price of $10,000 by the end of the month.
The Attention Leaderboard
I also set up a form if you want to join the attention leaderboard. In case you missed it, the attention leaderboard is where I’ll be showing the scores that people earn throughout the 12-month process, ending with me giving away product number 12 to whoever is on top of the leaderboard at the end of the month.
If you want to participate, just sign up here!
The first way to earn points is by signing up. You’ll receive 1 point for everyone who signs up after you. Principle number 1: reward early attention more. This is a big part of my ideas around rewarding attention instead of capturing it.
Coaching Availability
I’ve also decided to take on a couple more coaching clients. I’ve been working with someone for the past couple of months and he’s been telling me how helpful it is to him. Then I listened to Danny Miranda’s podcast with Seth Godin, and the challenge issued at the end of that episode: “start coaching 2 people”, which felt like a bit of a sign.
I outlined everything here. I’m also going to offer 25% off of the listed price for newsletter subscribers.
This program is going to evolve over time as well, and will likely also result in a course. If you’d be interested in a course, let me know. I’ve been outlining it and might start recording lessons as early as next week. Since I’m going through the process of pulling notes out and organizing them anyway, this isn’t much extra work on top.
Content Corner
I really enjoyed this episode of Unthinkable from Jay Acunzo. The topic really resonated with me with everything I’m doing around this process and not focusing on traffic marketing, but rather relationship marketing.
Listen here:
And here’s Danny Miranda’s interview with Seth Godin that I mentioned above. Highly recommend it.
Finally, here’s a conversation I had with my best friend about his concerns regarding AI: